At first, it may not seem like Search Engine Optimization (SEO) and Web Design have much in common when it comes to digital marketing, but you would be surprised how much they actually are related. The purpose of SEO is to help improve the ranking of your website in the organic search results, while the purpose of web design is to attract users to your website and encourage them to engage. Without a good SEO ranking, a website is likely to not receive as much traffic as other related websites, while having a well-designed website is a determining factor in the SEO ranking of all sites. Though all websites rely on both of these techniques separately, together they can take your business’s website to the next level. Partnering with an experienced team in web design such as TechArk in Norfolk VA makes optimization easy. When ranking a webpage, search engines first take into account the website content as their goal is to show users the most relevant sites to a user’s search. But content is not the only aspect that search engines take into consideration. They also evaluate what the user will experience when they navigate to the website. If a website is poorly designed, the user is likely to have a bad user experience and search engines do not want to give their users a bad experience, meaning they are less likely to show the site. Combining SEO and web design can help you avoid your site losing visibility. Let’s go over some ways you can achieve combining web design and SEO successfully on your own business website.
User-Friendly URLs The name of the pages on your website plays a large role for search engines especially when it comes to creating memorable URLs. When chosen carefully, URLs can help direct large amounts of traffic to your site. Matching your page title and URL to the content on the page not only improves SEO, but it can also help funnel users to the content they will find most relevant. Keep Mobile in Mind At this point, it is common knowledge that users access the web more often than not on mobile devices. So it goes without saying that if your website is not mobile-friendly, your SEO and online visibility will no doubt suffer. In fact, having a mobile-friendly website has become a necessity to be ranked within the first page of the search page results, especially after Google rolled out their mobile-first indexing. Designing your website to display well on mobile devices is the perfect example of SEO and web design working together. Keeping Content Updated With content on the web constantly changing, your website needs to have the most updated information related to your business in Norfolk to attract your target audience and encourage users to engage with your website over your competitors. Consistently updating your website content can help keep your website high on the search engine results page because search engines will find your site content to be most relevant to users and their searches. User-Friendly Web Design Another major factor search engines use to determine ranking is site usability. If your site’s design is too complicated, it can cause users to lose interest and redirect to other sites instead of encouraging them to engage. If search engines feel your site is not user-friendly, they are less likely to include your site high on the search results page. Making your site design simple and easy to use will not only help keep website users engaged it will also help boost your SEO ranking. This can be achieved by leaving a lot of whitespace on your webpages, using attractive graphics that are also informational and by keeping content in brief paragraphs instead of including large blocks of text. Placing call-to-actions throughout your site to make it easy for visitors to complete the desired action is another way your website design can help bolster your SEO ranking. When designing your website it is important to keep in mind that even if a site is beautifully designed, the method that is used to create the design can negatively affect the search engine’s ability to rank the website. Using responsive design is one way you can avoid your web design impacting your SEO adversely. In fact, when a website is designed responsively it is inherently mobile-friendly which as mentioned above has recently become a requirement for SEO. Make Site Speed a Priority Just like mobile optimization has become a must-have when it comes to SEO, so has having a high website speed score. Optimizing your site for speed is another great example of how web design and search engine optimization coincide with each other. Keeping your web design clean and simple will help improve your website’s speed score and therefore increase your visibility on the search engine results page. Optimize All Site Elements for SEO As we have mentioned throughout this blog, optimizing all site elements on your website to be SEO-friendly is another way how web design can affect your organic ranking. Whether it is images, headers, footers, videos, graphics or any other significant element that contributes to your overall website design they should be optimized for SEO as it can help search engines more easily crawl your website and determine its ranking. For example, adding alt-tags to all images is a factor that search engines consider when determining ranking. When creating these alt-tags, it is best to use keywords to increase relevance when a user searches that specific topic. The more website elements that are SEO-friendly, the better. Conclusion Though search engine optimization and web design can work together to create an effective digital marketing strategy, it can be difficult to achieve it successfully without any previous experience. Partnering with experienced web design and digital marketing agency ensures your Norfolk business’s website is designed and optimized for performance. TechArk Solutions is an award-winning design agency headquartered in Norfolk, Virginia. We have helped many local businesses throughout Hampton Roads and Richmond improves their online presence and increases their visibility. Our team is composed of experts in creating custom websites and technology solutions for businesses of all sizes. If your business needs assistance in updating your website and improving your organic ranking, Team TechArk is here to help.
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